Download the launch marketing council whitepaper which covers everything from the role of a customer-centric focus to the importance of PR in a launch.
Hosted by Sky Sports TV presenter Alex Payne, we gathered top tips from market leaders on what corporates can learn from startup approach to marketing.
Our panel including Ex-Head of the Unilever Foundry and Co-Founder of Toffee Dating give key lessons on what corporates can learn from startups marketing.
Digital only consumer banking services have launched yet our shopping transactions still result in 11 billion paper receipts being printed annually. Why?
What are the four key learnings that any brand can't ignore if they are about to launch a new product or service? The Launch Marketing Council discusses.
What steps do you take to not leave your launch PR strategy to an after thought and bring it into the launch marketing mix from day one?
What is programmatic advertising and why is it so relevant in today's Launch Marketing landscape?
If your brand positioning is top in one market, what strategy do you take to get your brand to the top spot in other markets worldwide?
Looking at the current travel industry trends from 2018 including DIY holidays, we give advice on how to adopt these trends when launching a new product.
We commissioned this research to understand the importance, motivations, media and methodology that marketers allocate to ensure their launch is effective. Here are the findings.
Whilst continuing to move towards a digital driven society, customers are still seeking the physical side. Welcome to generation 'phygital'.
Learn how Hannah, our GB Olympic Gold Medallist 470 sailor motivates herself to relaunch and go for one better every 4 years.