Our people think big so when Craig Bailey, our ECD in Sydney, decided he wanted to raise money for Cancer Research, I braced myself. Finally, he announced to me, “I need 2 weeks off to drive...
The growth of video games poses a significant and lucrative opportunity for advertisers to connect with highly engaged consumers. But what are the options?
The Launch Marketing Council's latest whitepaper uncovers key insights from experienced Australian CMOs on importing and exporting marketing campaigns.
Mass media communication and hothousing are two well-known marketing techniques but which strategy is best for a launch marketing campaign?
Everyone is jumping on the festival wagon including brands. They give brands a great opportunity to engage with their customers so why not launch at one?
You are about to launch a product but you're not sure where to start. What is a Product Launch Plan and what should a launch plan include?
Lack of internal alignment is one of 3 reasons that 40% of product / brand launches fail every year. Download the free White Paper on how you can stop this.
During the pre launch phase we push our clients to think about their Pre Launch Marketing plans differently. Here's our advice, tips and strategies.
Five points come to mind as indicators of launch marketing success and will help you in building a successful launch marketing campaign.
Part 2 of the top tips on how to achieve launch success, taking advice from the last 3 launch marketing council white papers.
10 of the best pieces of advice on how to achieve launch success from the top marketing thought leaders taking part in the Launch Marketing Council.
What’s the winning formula for getting your next launch off the ground? Advice for start-ups, scale-ups and corporates in our latest series.