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5 things to remember when building a Launch Marketing Campaign.

Five points come to mind as indicators of launch marketing success and will help you in building a successful launch marketing campaign. 

10 top tips to maximise launch success (Part 2).

Part 2 of the top tips on how to achieve launch success, taking advice from the last 3 launch marketing council white papers.

10 top tips to maximise launch success (Part 1).

10 of the best pieces of advice on how to achieve launch success from the top marketing thought leaders taking part in the Launch Marketing Council.

What's the winning launch formula?

What’s the winning formula for getting your next launch off the ground? Advice for start-ups, scale-ups and corporates in our latest series.

Comparing cultures; the role of PR and a customer-centric focus.

Download the launch marketing council whitepaper which covers everything from the role of a customer-centric focus to the importance of PR in a launch.

Top 11 lessons to learn from startup marketing (Part 2).

Hosted by Sky Sports TV presenter Alex Payne, we gathered top tips from market leaders on what corporates can learn from startup approach to marketing.

Social media tips for product launch.

When launching a new product, we ask our panel of Launch Legends how important it is to tie social media into your launch strategy.

Top 11 lessons to learn from startups marketing (Part 1).

Our panel including Ex-Head of the Unilever Foundry and Co-Founder of Toffee Dating give key lessons on what corporates can learn from startups marketing.

Product launch trends in the next 5 years.

Five years doesn't seem too far away but how do our Launch Legends think this will affect the way we launch products.

11 billion receipts printed and no fully integrated solution - why?

Digital only consumer banking services have launched yet our shopping transactions still result in 11 billion paper receipts being printed annually. Why?

Why relaunching your brand is key?

Our launch legends Matthew Sykes and Tony Holdway discuss why relaunching your brand is absolutely key in such a competitive landscape.

Four keys to launching a new product.

What are the four key learnings that any brand can't ignore if they are about to launch a new product or service? The Launch Marketing Council discusses.