Five years doesn't seem too far away but how do our Launch Legends think this will affect the way we launch products.
Research. Debates. Latest news. Ideas. Find it all here.
Digital only consumer banking services have launched yet our shopping transactions still result in 11 billion paper receipts being printed annually. Why?
Our launch legends Matthew Sykes and Tony Holdway discuss why relaunching your brand is absolutely key in such a competitive landscape.
What are the four key learnings that any brand can't ignore if they are about to launch a new product or service? The Launch Marketing Council discusses.
Launches involve many teams within a company so how do you get buy in from everyone?
Tom Shrewsbury looks into the top product launches for Halloween 2018. Let's just say they vary from a RIPizza by Morrisons to a Fortnite launch.
We ask our panel of Launch Legends how crucial a role internal communications play in their launch marketing strategy.
What steps do you take to not leave your launch PR strategy to an after thought and bring it into the launch marketing mix from day one?
We ask our launch leaders from Virgin Media and Unruly their tops tips for reducing the risk of a product launch failure.
What is programmatic advertising and why is it so relevant in today's Launch Marketing landscape?
If your brand positioning is top in one market, what strategy do you take to get your brand to the top spot in other markets worldwide?
Looking at the current travel industry trends from 2018 including DIY holidays, we give advice on how to adopt these trends when launching a new product.