We commissioned this research to understand the importance, motivations, media and methodology that marketers allocate to ensure their launch is effective. Here are the findings.
Research. Debates. Latest news. Ideas. Find it all here.
Our Launch Legends discuss the inherent risk behind a brand relaunch. They are: Tony Holdway, Sales & Marketing Director – Dominos Pizza. Matthew Sykes, International Marketing Director –...
Whilst continuing to move towards a digital-driven society, customers are still seeking the physical side. Welcome to phygital marketing.
Learn how Hannah, our GB Olympic Gold Medallist 470 sailor motivates herself to relaunch and go for one better every 4 years.
Amy Taylor looks at back to school launch marketing campaigns, from Target clothing launching a new app to a Twitter campaign by the RSSB that have stood out from the crowd.
Launch Legend, Tony Holdway, discusses the importance of taking risk in a marketing strategy and his regrets for not taking it more in previous roles.
Many brands are starting to adopt augmented reality into their customer journey but we question what kind of things need to be researched first before joining the bandwagon.
We've only been drinking it for 5000 years so we thought we'd take a look at beer launches from around the world to celebrate International Beer Day.
We commissioned an independent piece of quantitative research that surveyed 1,070 UK consumers on what they thought of product launches. There are some key insights that all marketers should take...
Our Sydney team has created a snapshot of the ANZ esports landscape to help brands evaluate how best to engage audiences in this space.
We’ve all heard the term, but how many of us truly understand what it is and what it means for the marketing industry and more specifically launch marketing?
With the Football World cup upon us, we look at 3 different ways brands have successfully tied a product launch in with an event.