Launch Marketing Research Report - The Marketer's Perspective.
We commissioned this research to understand the importance, motivations, media and methodology that marketers allocate to ensure their launch is effective. Here are the findings.
Latest news
Research. Debates. Latest news. Ideas. Find it all here.
How can you reduce risk during a brand relaunch?
Our Launch Legends discuss the inherent risk behind a brand relaunch. They are: Tony Holdway, Sales & Marketing Director – Dominos Pizza. Matthew Sykes, International Marketing Director –...
What is Phygital Marketing and what does this mean for brands?
Whilst continuing to move towards a digital-driven society, customers are still seeking the physical side. Welcome to phygital marketing.
Hannah Mills OBE, Gold medals and motivation.
Learn how Hannah, our GB Olympic Gold Medallist 470 sailor motivates herself to relaunch and go for one better every 4 years.
4 back to school launch campaigns that have raised an eyebrow.
Amy Taylor looks at back to school launch marketing campaigns, from Target clothing launching a new app to a Twitter campaign by the RSSB that have stood out from the crowd.
The importance of risk in a marketing strategy.
Launch Legend, Tony Holdway, discusses the importance of taking risk in a marketing strategy and his regrets for not taking it more in previous roles.
Is 2018 finally the year for Augmented Reality Technology?
Many brands are starting to adopt augmented reality into their customer journey but we question what kind of things need to be researched first before joining the bandwagon.
International Beer Day - Celebrate something older than Christ.
We've only been drinking it for 5000 years so we thought we'd take a look at beer launches from around the world to celebrate International Beer Day.
Launch Marketing Report - The Consumer's Perspective.
We commissioned an independent piece of quantitative research that surveyed 1,070 UK consumers on what they thought of product launches. There are some key insights that all marketers should take...
ANZ Esports landscape infographic.
Our Sydney team has created a snapshot of the ANZ esports landscape to help brands evaluate how best to engage audiences in this space.
How will blockchain affect marketing?
We’ve all heard the term, but how many of us truly understand what it is and what it means for the marketing industry and more specifically launch marketing?
3 interesting event focused product launches.
With the Football World cup upon us, we look at 3 different ways brands have successfully tied a product launch in with an event.
