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Post Pandemic Planning Workshops.

With restrictions beginning to lift in most countries and the light at the end of the tunnel glimmering, we’re helping clients re-launch their propositions to a post pandemic marketplace. We...

There has never been a better time to launch a startup.

Despite the Covid-19 lockdown, there has been no better time than now to launch a startup. Find out how startups are either launching or changing direction.

How do you gain brand trust in a society full of distrust?

With the majority of the global population having trust in none of the big four societal institutions, how do brands gain trust with their consumers?

Does your brand need a rebrand or a relaunch?

Revenue is dropping and customers are starting to look elsewhere. Find out whether a brand relaunch or a rebrand would be more beneficial for your company.

How does technology impact launching a new product?

Technology is starting to impact how products are launched but how can brands utilise it to make their launches more effective. Download free white paper.

Launching a brand into Europe - things to remember

Launching a new brand into Europe can be a daunting task when there are so many cultural nuances to understand. This white paper looks to help you succeed.

What services do you need to launch a product, service or brand?

Launching a product, service or brand can be very daunting. What services would help you launch more successfully?

Baby boomer marketing research - the misunderstood generation!

Do the Baby Boomer generation avoid marketing and product launches or are we all missing a trick? Our whitepaper has found some surprising results.

$2.6 Million, 5,150km, 10 days.

Our people think big so when Craig Bailey, our ECD in Sydney, decided he wanted to raise money for Cancer Research, I braced myself. Finally, he announced to me, “I need 2 weeks off to drive...

In-Game Advertising or Advergaming? What are your best options?

The growth of video games poses a significant and lucrative opportunity for advertisers to connect with highly engaged consumers. But what are the options?

Launching a new product - launching into and out of Australia white paper.

The Launch Marketing Council's latest whitepaper uncovers key insights from experienced Australian CMOs on importing and exporting marketing campaigns.

Hothousing vs mass media - which is best for launch marketing?

Mass media communication and hothousing are two well-known marketing techniques but which strategy is best for a launch marketing campaign?