The Launch Marketing Council's latest whitepaper uncovers key insights from experienced Australian CMOs on importing and exporting marketing campaigns.
Research. Debates. Latest news. Ideas. Find it all here.
Mass media communication and hothousing are two well-known marketing techniques but which strategy is best for a launch marketing campaign?
Everyone is jumping on the festival wagon including brands. They give brands a great opportunity to engage with their customers so why not launch at one?
You are about to launch a product but you're not sure where to start. What is a Product Launch Plan and what should a launch plan include?
Lack of internal alignment is one of 3 reasons that 40% of product / brand launches fail every year. Download the free White Paper on how you can stop this.
During the pre launch phase we push our clients to think about their Pre Launch Marketing plans differently. Here's our advice, tips and strategies.
With 69 UK energy providers, consumers have never had more choice. But with the Big 6 controlling 80% of the market, how can Bulb et al take a bigger piece of the pie?
Five points come to mind as indicators of launch marketing success and will help you in building a successful launch marketing campaign.
Part 2 of the top tips on how to achieve launch success, taking advice from the last 3 launch marketing council white papers.
Over 50s are some of the most affluent and enjoy travelling yet there seems to be only a few suitable over 50s travel insurance on the market. Solution?
10 of the best pieces of advice on how to achieve launch success from the top marketing thought leaders taking part in the Launch Marketing Council.
What’s the winning formula for getting your next launch off the ground? Advice for start-ups, scale-ups and corporates in our latest series.