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Why adding festivals into your launch plan is a great opportunity.

Everyone is jumping on the festival wagon including brands. They give brands a great opportunity to engage with their customers so why not launch at one?

What is a Product Launch Plan and what does it include?

You are about to launch a product but you're not sure where to start. What is a Product Launch Plan and what should a launch plan include?

Internal alignment white paper from the Launch Marketing Council.

Lack of internal alignment is one of 3 reasons that 40% of product / brand launches fail every year. Download the free White Paper on how you can stop this.

What is Pre Launch Marketing?

During the pre launch phase we push our clients to think about their Pre Launch Marketing plans differently. Here's our advice, tips and strategies.

Flipping the switch on the UK Energy Market.

With 69 UK energy providers, consumers have never had more choice. But with the Big 6 controlling 80% of the market, how can Bulb et al take a bigger piece of the pie?

5 things to remember when building a launch marketing campaign.

Five points come to mind as indicators of launch marketing success and will help you in building a successful launch marketing campaign. 

10 top tips to maximise a successful product or brand launch (part 2).

Part 2 of the top tips on how to achieve launch success, taking advice from the last 3 launch marketing council white papers.

Over 50s travel insurance is the big opportunity.

Over 50s are some of the most affluent and enjoy travelling yet there seems to be only a few suitable over 50s travel insurance on the market. Solution?

10 top tips to maximise brand and product launch success (Part 1).

10 of the best pieces of advice on how to achieve launch success from the top marketing thought leaders taking part in the Launch Marketing Council.

What's the winning launch marketing formula?

What’s the winning formula for getting your next launch off the ground? Advice for start-ups, scale-ups and corporates in our latest series.

Launch Marketing Council Whitepaper - Comparing cultures.

Download the launch marketing council whitepaper which covers everything from the role of a customer-centric focus to the importance of PR in a launch.

Startup Marketing - Top 11 Lessons To Learn (Part 2).

Hosted by Sky Sports TV presenter Alex Payne, we gathered top tips from market leaders on what corporates can learn from startup approach to marketing.