What is programmatic advertising and why is it so relevant in today's Launch Marketing landscape?
Research. Debates. Latest news. Ideas. Find it all here.
If your brand positioning is top in one market, what strategy do you take to get your brand to the top spot in other markets worldwide?
Looking at the current travel industry trends from 2018 including DIY holidays, we give advice on how to adopt these trends when launching a new product.
Discover what leadership skills are needed to get the most out of their team when planning and delivering a successful launch marketing campaign.
We commissioned this research to understand the importance, motivations, media and methodology that marketers allocate to ensure their launch is effective. Here are the findings.
Our Launch Legends discuss the inherent risk behind a brand relaunch. They are: Tony Holdway, Sales & Marketing Director – Dominos Pizza. Matthew Sykes, International Marketing Director –...
Whilst continuing to move towards a digital-driven society, customers are still seeking the physical side. Welcome to phygital marketing.
Learn how Hannah, our GB Olympic Gold Medallist 470 sailor motivates herself to relaunch and go for one better every 4 years.
Amy Taylor looks at back to school launch marketing campaigns, from Target clothing launching a new app to a Twitter campaign by the RSSB that have stood out from the crowd.
Launch Legend, Tony Holdway, discusses the importance of taking risk in a marketing strategy and his regrets for not taking it more in previous roles.
Many brands are starting to adopt augmented reality into their customer journey but we question what kind of things need to be researched first before joining the bandwagon.
We've only been drinking it for 5000 years so we thought we'd take a look at beer launches from around the world to celebrate International Beer Day.