Crescent Lufkin: Getting A Heritage Brand Back On The Tools
Apex Tool Group has been making superior quality hand tools for over 100 years. It was a Crescent wrench that went to the moon during the first Apollo mission, and the OG Model-T Ford came with one in every trunk. Despite this, awareness of Crescent Lufkin amongst Aussie tradies had fallen.
Tradies love a pisstake, but they also take great pride in their work. Our campaign brought both of these truths together, onto one job site.
By Craig Bailey
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