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Crescent Lufkin: Getting A Heritage Brand Back On The Tools

The Job

Apex Tool Group has been making superior quality hand tools for over 100 years. It was a Crescent wrench that went to the moon during the first Apollo mission, and the OG Model-T Ford came with one in every trunk. Despite this, awareness of Crescent Lufkin amongst Aussie tradies had fallen. 

The Work

Tradies love a pisstake, but they also take great pride in their work. Our campaign brought both of these truths together, onto one job site.

The Work

Strategy 

Creative 

Design 

Production 

Media Buy 

Social Media

Channels

TV

SVOD

Print

Digital 

Social

By Craig Bailey

Ready to launch?

Get in touch: au@fivebyfiveglobal.com