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Internal alignment white paper from the Launch Marketing Council.
Lack of internal alignment is one of 3 reasons that 40% of product / brand launches fail every year. Download the free White Paper on how you can stop this.
Latest news
Research. Debates. Latest news. Ideas. Find it all here.
What is Pre Launch Marketing?
During the pre launch phase we push our clients to think about their Pre Launch Marketing plans differently. Here's our advice, tips and strategies.
5 things to remember when building a launch marketing campaign.
Five points come to mind as indicators of launch marketing success and will help you in building a successful launch marketing campaign.
10 top tips to maximise a successful product or brand launch (part 2).
Part 2 of the top tips on how to achieve launch success, taking advice from the last 3 launch marketing council white papers.
10 top tips to maximise brand and product launch success (Part 1).
10 of the best pieces of advice on how to achieve launch success from the top marketing thought leaders taking part in the Launch Marketing Council.
What's the winning launch marketing formula?
What’s the winning formula for getting your next launch off the ground? Advice for start-ups, scale-ups and corporates in our latest series.
Launch Marketing Council Whitepaper - Comparing cultures.
Download the launch marketing council whitepaper which covers everything from the role of a customer-centric focus to the importance of PR in a launch.
Startup Marketing - Top 11 Lessons To Learn (Part 2).
Hosted by Sky Sports TV presenter Alex Payne, we gathered top tips from market leaders on what corporates can learn from startup approach to marketing.
Social media marketing tips for product launch.
When launching a new product, we ask our panel of Launch Legends how important it is to tie social media into your launch strategy.
Startup Marketing - Top 11 Lessons To Learn (Part 1).
Our panel including Ex-Head of the Unilever Foundry and Co-Founder of Toffee Dating give key lessons on what corporates can learn from startups marketing.
Product launch marketing trends in the next 5 years.
Five years doesn't seem too far away but how do our Launch Legends think this will affect the way we launch products.
11 billion receipts printed and no fully integrated solution - why?
Digital only consumer banking services have launched yet our shopping transactions still result in 11 billion paper receipts being printed annually. Why?
