Launch Marketing Council Whitepaper - Comparing cultures.
Download the launch marketing council whitepaper which covers everything from the role of a customer-centric focus to the importance of PR in a launch.
Startup Marketing - Top 11 Lessons To Learn (Part 2).
Hosted by Sky Sports TV presenter Alex Payne, we gathered top tips from market leaders on what corporates can learn from startup approach to marketing.
Social media marketing tips for product launch.
When launching a new product, we ask our panel of Launch Legends how important it is to tie social media into your launch strategy.
Startup Marketing - Top 11 Lessons To Learn (Part 1).
Our panel including Ex-Head of the Unilever Foundry and Co-Founder of Toffee Dating give key lessons on what corporates can learn from startups marketing.
Product launch marketing trends in the next 5 years.
Five years doesn't seem too far away but how do our Launch Legends think this will affect the way we launch products.
11 billion receipts printed and no fully integrated solution - why?
Digital only consumer banking services have launched yet our shopping transactions still result in 11 billion paper receipts being printed annually. Why?
Why a brand relaunch may be key.
Our launch legends Matthew Sykes and Tony Holdway discuss why relaunching your brand is absolutely key in such a competitive landscape.
Four key elements to launching a new product.
What are the four key learnings that any brand can't ignore if they are about to launch a new product or service? The Launch Marketing Council discusses.
How to not dilute a bold idea?
Launches involve many teams within a company so how do you get buy in from everyone?
The importance of internal communications.
We ask our panel of Launch Legends how crucial a role internal communications play in their launch marketing strategy.
Launch PR plan and strategies: it's not magic, it's science.
What steps do you take to not leave your launch PR strategy to an after thought and bring it into the launch marketing mix from day one?
How to avoid a failed product launch?
We ask our launch leaders from Virgin Media and Unruly their tops tips for reducing the risk of a product launch failure.
