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Launching into transport: is there even a bike category anymore?

With a focus on low emissions and the launch of many transport sharing apps, we look at how this sector is adapting.

Use the power of speech recognition to search the web.

50% of searches will be voice search by 2020 (that's less that 2 years away!). But what does that mean for your brand and how can you keep up?

Can you launch a product using real time marketing?

A number of different scenarios exist when discussing real time marketing. We discuss whether each are right for launch.

Why is a butcher promoting Meat Free Mondays?

A Canadian butcher has just launched a new campaign encouraging customers to do Meat Free Mondays. We ask ourselves why?

How to market DIY products to millennials?

Welcome Generation DIY. But how can traditional DIY retailers stand out in this changing millennials marketplace?

Moveover, Meerkats! Moneysupermarket’s back and more brazen than ever.

MoneySuperMarket has gone through a brand relaunch. Have they set off a new retro marketing trend?

Seasonal marketing - opportunity or gimmick?

Every year, you can guarantee that we will be celebrating the same big cyclical calendar occasions, from Valentine’s Day and Mother’s Day to Christmas and Easter. Many of these date back...

Alexa earns her place in the Superbowl Hall of Fame

With the Superbowl half-time ad break as infamous as the game itself, find out why, for Account Manager, Abi Stocker, there was only one true winner this year.