Programmatic advertising FTW?
What is programmatic advertising and why is it so relevant in today's Launch Marketing landscape?
Brand positioning - Getting your brand to number 1 globally.
If your brand positioning is top in one market, what strategy do you take to get your brand to the top spot in other markets worldwide?
Going places: DIY travel industry trends 2019.
Looking at the current travel industry trends from 2018 including DIY holidays, we give advice on how to adopt these trends when launching a new product.
Effective leadership skills required to get the most out of your launch team.
Discover what leadership skills are needed to get the most out of their team when planning and delivering a successful launch marketing campaign.
Launch Marketing Research Report - The Marketer's Perspective.
We commissioned this research to understand the importance, motivations, media and methodology that marketers allocate to ensure their launch is effective. Here are the findings.
How can you reduce risk during a brand relaunch?
Our Launch Legends discuss the inherent risk behind a brand relaunch. They are: Tony Holdway, Sales & Marketing Director – Dominos Pizza. Matthew Sykes, International Marketing Director –...
What is Phygital Marketing and what does this mean for brands?
Whilst continuing to move towards a digital-driven society, customers are still seeking the physical side. Welcome to phygital marketing.
Hannah Mills OBE, Gold medals and motivation.
Learn how Hannah, our GB Olympic Gold Medallist 470 sailor motivates herself to relaunch and go for one better every 4 years.
The importance of risk in a marketing strategy.
Launch Legend, Tony Holdway, discusses the importance of taking risk in a marketing strategy and his regrets for not taking it more in previous roles.
Is 2018 finally the year for Augmented Reality Technology?
Many brands are starting to adopt augmented reality into their customer journey but we question what kind of things need to be researched first before joining the bandwagon.
International Beer Day - Celebrate something older than Christ.
We've only been drinking it for 5000 years so we thought we'd take a look at beer launches from around the world to celebrate International Beer Day.
Launch Marketing Report - The Consumer's Perspective.
We commissioned an independent piece of quantitative research that surveyed 1,070 UK consumers on what they thought of product launches. There are some key insights that all marketers should take...
