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Campaigns for a cause: World Oceans Day.

World Oceans Day is a global celebration of our ocean, where everyday people and brands come together from around the world to collaborate for a better future.

Fashionable money for conspicuous consumption.

How often does a new product launch consider the moment of transaction as an opportunity to delight the customer?

2018 is the year to nail it.

GDPR has landed and data transparency has become key but how do you utilise this trend when launching a new product effectively?

9 of the more absurd Royal Wedding related product launches.

When you think of the Royal Wedding, I can't imagine these product launches will be the ones that come to mind!

Don't get left behind in 2018.

If you think adding 'Dear XXXX' to your email is personalization, think again. Learn how to adopt this trend and not drop behind your competitors.

Launching into transport: is there even a bike category anymore?

With a focus on low emissions and the launch of many transport sharing apps, we look at how this sector is adapting.

Use the power of speech recognition to search the web.

50% of searches will be voice search by 2020 (that's less that 2 years away!). But what does that mean for your brand and how can you keep up?

Can you launch a product using real time marketing?

A number of different scenarios exist when discussing real time marketing. We discuss whether each are right for launch.

Why is a butcher promoting Meat Free Mondays?

A Canadian butcher has just launched a new campaign encouraging customers to do Meat Free Mondays. We ask ourselves why?

How to market DIY products to millennials?

Welcome Generation DIY. But how can traditional DIY retailers stand out in this changing millennials marketplace?

Moveover, Meerkats! Moneysupermarket’s back and more brazen than ever.

MoneySuperMarket has gone through a brand relaunch. Have they set off a new retro marketing trend?

Seasonal marketing - opportunity or gimmick?

Every year, you can guarantee that we will be celebrating the same big cyclical calendar occasions, from Valentine’s Day and Mother’s Day to Christmas and Easter. Many of these date back...