Launch Legend, Tony Holdway, discusses the importance of taking risk in a marketing strategy and his regrets for not taking it more in previous roles.
Many brands are starting to adopt augmented reality into their customer journey but we question what kind of things need to be researched first before joining the bandwagon.
We've only been drinking it for 5000 years so we thought we'd take a look at beer launches from around the world to celebrate International Beer Day.
We commissioned an independent piece of quantitative research that surveyed 1,070 UK consumers on what they thought of product launches. There are some key insights that all marketers should take...
Our Sydney team has created a snapshot of the ANZ esports landscape to help brands evaluate how best to engage audiences in this space.
We’ve all heard the term, but how many of us truly understand what it is and what it means for the marketing industry and more specifically launch marketing?
Esports (a.k.a competitive video gaming) has exploded in Australia this year and shows no signs of slowing down. Here's why you should get involved.
With the Football World cup upon us, we look at 3 different ways brands have successfully tied a product launch in with an event.
From airline travel in the 1950s to trains, we look how travel has changed so enormously and what we expect from launches in the coming decade.
World Oceans Day is a global celebration of our ocean, where everyday people and brands come together from around the world to collaborate for a better future.
How often does a new product launch consider the moment of transaction as an opportunity to delight the customer?
GDPR regulations have landed and data transparency has become key but how do you utilise this trend when launching a new product effectively?