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Launch Marketing Report - The Consumer's Perspective.

We commissioned an independent piece of quantitative research that surveyed 1,070 UK consumers on what they thought of product launches. There are some key insights that all marketers should take...

6 esport marketing opportunities for Australian marketers.

Our Sydney team has created a snapshot of the ANZ esports landscape to help brands evaluate how best to engage audiences in this space.

How will blockchain affect marketing?

We’ve all heard the term, but how many of us truly understand what it is and what it means for the marketing industry and more specifically launch marketing?

6 esports opportunities for Australian marketers.

Esports (a.k.a competitive video gaming) has exploded in Australia this year and shows no signs of slowing down. Here's why you should get involved.

3 interesting event focused product launches.

With the Football World cup upon us, we look at 3 different ways brands have successfully tied a product launch in with an event.

Experience junkies are nothing new, but what does it mean for travel?

From airline travel in the 1950s to trains, we look how travel has changed so enormously and what we expect from launches in the coming decade.

Campaigns for a cause: World Oceans Day.

World Oceans Day is a global celebration of our ocean, where everyday people and brands come together from around the world to collaborate for a better future.

Fashionable money for conspicuous consumption.

How often does a new product launch consider the moment of transaction as an opportunity to delight the customer?

GDPR regulations & data transparency - what do you need to know?

GDPR regulations have landed and data transparency has become key but how do you utilise this trend when launching a new product effectively?

9 of the more absurd Royal Wedding related product launches.

When you think of the Royal Wedding, I can't imagine these product launches will be the ones that come to mind!

Hyper Personalisation - Don't get left behind in 2018.

If you think adding 'Dear XXXX' to your email is personalisation, think again. Learn how to adopt this trend and not drop behind your competitors.

Launching into transport: is there even a bike category anymore?

With a focus on low emissions and the launch of many transport sharing apps, we look at how this sector is adapting.