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What is a Product Launch Plan and what does it include?

You are about to launch a product but you're not sure where to start. What is a Product Launch Plan and what should a launch plan include?

What is Pre Launch Marketing?

During the pre launch phase we push our clients to think about their Pre Launch Marketing plans differently. Here's our advice, tips and strategies.

10 top tips to maximise a successful product or brand launch (part 2).

Part 2 of the top tips on how to achieve launch success, taking advice from the last 3 launch marketing council white papers.

10 top tips to maximise brand and product launch success (Part 1).

10 of the best pieces of advice on how to achieve launch success from the top marketing thought leaders taking part in the Launch Marketing Council.