What’s the winning formula for getting your next launch off the ground? Advice for start-ups, scale-ups and corporates in our latest series.
Research. Debates. Latest news. Ideas. Find it all here.
When launching a new product, we ask our panel of Launch Legends how important it is to tie social media into your launch strategy.
Five years doesn't seem too far away but how do our Launch Legends think this will affect the way we launch products.
Our launch legends Matthew Sykes and Tony Holdway discuss why relaunching your brand is absolutely key in such a competitive landscape.
Launches involve many teams within a company so how do you get buy in from everyone?
We ask our panel of Launch Legends how crucial a role internal communications play in their launch marketing strategy.
We ask our launch leaders from Virgin Media and Unruly their tops tips for reducing the risk of a product launch failure.
If your brand positioning is top in one market, what strategy do you take to get your brand to the top spot in other markets worldwide?
Discover what leadership skills are needed to get the most out of their team when planning and delivering a successful launch marketing campaign.
Our Launch Legends discuss the inherent risk behind a brand relaunch. They are: Tony Holdway, Sales & Marketing Director – Dominos Pizza. Matthew Sykes, International Marketing Director –...
Learn how Hannah, our GB Olympic Gold Medallist 470 sailor motivates herself to relaunch and go for one better every 4 years.
Launch Legend, Tony Holdway, discusses the importance of taking risk in a marketing strategy and his regrets for not taking it more in previous roles.