What's the winning launch marketing formula?
What’s the winning formula for getting your next launch off the ground? Advice for start-ups, scale-ups and corporates in our latest series.
Latest news
Research. Debates. Latest news. Ideas. Find it all here.
Social media marketing tips for product launch.
When launching a new product, we ask our panel of Launch Legends how important it is to tie social media into your launch strategy.
Product launch marketing trends in the next 5 years.
Five years doesn't seem too far away but how do our Launch Legends think this will affect the way we launch products.
Why a brand relaunch may be key.
Our launch legends Matthew Sykes and Tony Holdway discuss why relaunching your brand is absolutely key in such a competitive landscape.
How to not dilute a bold idea?
Launches involve many teams within a company so how do you get buy in from everyone?
The importance of internal communications.
We ask our panel of Launch Legends how crucial a role internal communications play in their launch marketing strategy.
How to avoid a failed product launch?
We ask our launch leaders from Virgin Media and Unruly their tops tips for reducing the risk of a product launch failure.
Brand positioning - Getting your brand to number 1 globally.
If your brand positioning is top in one market, what strategy do you take to get your brand to the top spot in other markets worldwide?
Effective leadership skills required to get the most out of your launch team.
Discover what leadership skills are needed to get the most out of their team when planning and delivering a successful launch marketing campaign.
How can you reduce risk during a brand relaunch?
Our Launch Legends discuss the inherent risk behind a brand relaunch. They are: Tony Holdway, Sales & Marketing Director – Dominos Pizza. Matthew Sykes, International Marketing Director –...
Hannah Mills OBE, Gold medals and motivation.
Learn how Hannah, our GB Olympic Gold Medallist 470 sailor motivates herself to relaunch and go for one better every 4 years.
The importance of risk in a marketing strategy.
Launch Legend, Tony Holdway, discusses the importance of taking risk in a marketing strategy and his regrets for not taking it more in previous roles.
