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Why adding festivals into your launch plan is a great opportunity.

Everyone is jumping on the festival wagon including brands. They give brands a great opportunity to engage with their customers so why not launch at one?

What is a Product Launch Plan and what does it include?

You are about to launch a product but you're not sure where to start. What is a Product Launch Plan and what should a launch plan include?

5 things to remember when building a launch marketing campaign.

Five points come to mind as indicators of launch marketing success and will help you in building a successful launch marketing campaign. 

Startup Marketing - Top 11 Lessons To Learn (Part 2).

Hosted by Sky Sports TV presenter Alex Payne, we gathered top tips from market leaders on what corporates can learn from startup approach to marketing.

Startup Marketing - Top 11 Lessons To Learn (Part 1).

Our panel including Ex-Head of the Unilever Foundry and Co-Founder of Toffee Dating give key lessons on what corporates can learn from startups marketing.

What is Phygital Marketing and what does this mean for brands?

Whilst continuing to move towards a digital-driven society, customers are still seeking the physical side. Welcome to phygital marketing.

Is 2018 finally the year for Augmented Reality Technology?

Many brands are starting to adopt augmented reality into their customer journey but we question what kind of things need to be researched first before joining the bandwagon.

How will blockchain affect marketing?

We’ve all heard the term, but how many of us truly understand what it is and what it means for the marketing industry and more specifically launch marketing?

GDPR regulations & data transparency - what do you need to know?

GDPR regulations have landed and data transparency has become key but how do you utilise this trend when launching a new product effectively?

Hyper Personalisation - Don't get left behind in 2018.

If you think adding 'Dear XXXX' to your email is personalisation, think again. Learn how to adopt this trend and not drop behind your competitors.

Incorporating voice search into your product launch.

50% of searches will be voice search by 2020 (that's less that 2 years away!). But what does that mean for your brand and how can you keep up?