Everyone is jumping on the festival wagon including brands. They give brands a great opportunity to engage with their customers so why not launch at one?
You are about to launch a product but you're not sure where to start. What is a Product Launch Plan and what should a launch plan include?
Five points come to mind as indicators of launch marketing success and will help you in building a successful launch marketing campaign.
Hosted by Sky Sports TV presenter Alex Payne, we gathered top tips from market leaders on what corporates can learn from startup approach to marketing.
Our panel including Ex-Head of the Unilever Foundry and Co-Founder of Toffee Dating give key lessons on what corporates can learn from startups marketing.
Whilst continuing to move towards a digital-driven society, customers are still seeking the physical side. Welcome to phygital marketing.
Many brands are starting to adopt augmented reality into their customer journey but we question what kind of things need to be researched first before joining the bandwagon.
We’ve all heard the term, but how many of us truly understand what it is and what it means for the marketing industry and more specifically launch marketing?
GDPR regulations have landed and data transparency has become key but how do you utilise this trend when launching a new product effectively?
If you think adding 'Dear XXXX' to your email is personalisation, think again. Learn how to adopt this trend and not drop behind your competitors.
50% of searches will be voice search by 2020 (that's less that 2 years away!). But what does that mean for your brand and how can you keep up?