How does technology impact launching a new product?
Technology is starting to impact how products are launched but how can brands utilise it to make their launches more effective. Download free white paper.
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Research. Debates. Latest news. Ideas. Find it all here.
Launching a brand into Europe - things to remember
Launching a new brand into Europe can be a daunting task when there are so many cultural nuances to understand. This white paper looks to help you succeed.
Launching a new product - launching into and out of Australia white paper.
The Launch Marketing Council's latest whitepaper uncovers key insights from experienced Australian CMOs on importing and exporting marketing campaigns.
Internal alignment white paper from the Launch Marketing Council.
Lack of internal alignment is one of 3 reasons that 40% of product / brand launches fail every year. Download the free White Paper on how you can stop this.
Launch Marketing Council Whitepaper - Comparing cultures.
Download the launch marketing council whitepaper which covers everything from the role of a customer-centric focus to the importance of PR in a launch.
Four key elements to launching a new product.
What are the four key learnings that any brand can't ignore if they are about to launch a new product or service? The Launch Marketing Council discusses.
