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Launching a brand into Europe - things to remember

Launching a new brand into Europe can be a daunting task when there are so many cultural nuances to understand. This white paper looks to help you succeed.

Launching a new product - launching into and out of Australia white paper.

The Launch Marketing Council's latest whitepaper uncovers key insights from experienced Australian CMOs on importing and exporting marketing campaigns.

Internal alignment white paper from the Launch Marketing Council.

Lack of internal alignment is one of 3 reasons that 40% of product / brand launches fail every year. Download the free White Paper on how you can stop this.

10 top tips to maximise a successful product or brand launch (part 2).

Part 2 of the top tips on how to achieve launch success, taking advice from the last 3 launch marketing council white papers.

10 top tips to maximise brand and product launch success (Part 1).

10 of the best pieces of advice on how to achieve launch success from the top marketing thought leaders taking part in the Launch Marketing Council.

Launch Marketing Council Whitepaper - Comparing cultures.

Download the launch marketing council whitepaper which covers everything from the role of a customer-centric focus to the importance of PR in a launch.

Four key elements to launching a new product.

What are the four key learnings that any brand can't ignore if they are about to launch a new product or service? The Launch Marketing Council discusses.