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Baby boomer marketing research - the misunderstood generation!

Do the Baby Boomer generation avoid marketing and product launches or are we all missing a trick? Our whitepaper has found some surprising results.

Launch Marketing Research Report - The Marketer's Perspective.

We commissioned this research to understand the importance, motivations, media and methodology that marketers allocate to ensure their launch is effective. Here are the findings.

Launch Marketing Report - The Consumer's Perspective.

We commissioned an independent piece of quantitative research that surveyed 1,070 UK consumers on what they thought of product launches. There are some key insights that all marketers should take...