Jump to content

How to avoid a failed product launch?

We ask our launch leaders from Virgin Media and Unruly their tops tips for reducing the risk of a product launch failure.

How can you reduce risk during a brand relaunch?

Our Launch Legends discuss the inherent risk behind a brand relaunch. They are: Tony Holdway, Sales & Marketing Director – Dominos Pizza. Matthew Sykes, International Marketing Director –...

The importance of risk in a marketing strategy.

Launch Legend, Tony Holdway, discusses the importance of taking risk in a marketing strategy and his regrets for not taking it more in previous roles.