Mass media communication and hothousing are two well-known marketing techniques but which strategy is best for a launch marketing campaign?
With 69 UK energy providers, consumers have never had more choice. But with the Big 6 controlling 80% of the market, how can Bulb et al take a bigger piece of the pie?
What steps do you take to not leave your launch PR strategy to an after thought and bring it into the launch marketing mix from day one?
Launch Legend, Tony Holdway, discusses the importance of taking risk in a marketing strategy and his regrets for not taking it more in previous roles.
How often does a new product launch consider the moment of transaction as an opportunity to delight the customer?
GDPR regulations have landed and data transparency has become key but how do you utilise this trend when launching a new product effectively?