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Hothousing vs mass media - which is best for launch marketing?

Mass media communication and hothousing are two well-known marketing techniques but which strategy is best for a launch marketing campaign?

Flipping the switch on the UK Energy Market.

With 69 UK energy providers, consumers have never had more choice. But with the Big 6 controlling 80% of the market, how can Bulb et al take a bigger piece of the pie?

Launch PR plan and strategies: it's not magic, it's science.

What steps do you take to not leave your launch PR strategy to an after thought and bring it into the launch marketing mix from day one?

The importance of risk in a marketing strategy.

Launch Legend, Tony Holdway, discusses the importance of taking risk in a marketing strategy and his regrets for not taking it more in previous roles.

Fashionable money for conspicuous consumption.

How often does a new product launch consider the moment of transaction as an opportunity to delight the customer?

GDPR regulations & data transparency - what do you need to know?

GDPR regulations have landed and data transparency has become key but how do you utilise this trend when launching a new product effectively?