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Baby boomer marketing research - the misunderstood generation!

Do the Baby Boomer generation avoid marketing and product launches or are we all missing a trick? Our whitepaper has found some surprising results.

Flipping the switch on the UK Energy Market.

With 69 UK energy providers, consumers have never had more choice. But with the Big 6 controlling 80% of the market, how can Bulb et al take a bigger piece of the pie?

Product launch marketing trends in the next 5 years.

Five years doesn't seem too far away but how do our Launch Legends think this will affect the way we launch products.

Going places: DIY travel industry trends 2019.

Looking at the current travel industry trends from 2018 including DIY holidays, we give advice on how to adopt these trends when launching a new product.