Do the Baby Boomer generation avoid marketing and product launches or are we all missing a trick? Our whitepaper has found some surprising results.
With 69 UK energy providers, consumers have never had more choice. But with the Big 6 controlling 80% of the market, how can Bulb et al take a bigger piece of the pie?
Five years doesn't seem too far away but how do our Launch Legends think this will affect the way we launch products.
Looking at the current travel industry trends from 2018 including DIY holidays, we give advice on how to adopt these trends when launching a new product.