We help launch brands successfully.
40% of launches fail in their first year.and......65% of launches fail in their second yearMarketers spend 40% of their valuable time on launching.80% believe it’s a different challenge to their day job.72% of marketers want better creative cut-through.
Launching a brand is different.
Launching Marketing is different.
Thankfully there’s a global agency that is too.
Launching any brand, old or new, is a challenging task. The traditional, business-as-usual approach often falls short. Research shows ineffective marketing communications, a lack of internal alignment, and a slow internal process often ruin even the best opportunities resulting in over 40% of launches failing every year (learn more about Launch Marketing).
But at Five by Five, we take a more thorough approach to ensure the success of these vital projects. Our clients recognise that the business-as-usual, traditional model is not dynamic enough: it’s too narrow, too biased, too myopic.
By considering a broader view of deep consumer research all the way through a process of explorative planning and creative articulation, we ensure your launch marketing campaign will have the cut-through to be heard Loud and Clear.
When internal alignment goes wrong: read the case study.