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We are a global independent creative agency.

Our mission is to make the brands we work with both memorable and buyable, and we like to have a bit of fun along the way too.

Insights. Ideas. Research. Debate.

Does your brand need a rebrand or a relaunch?

Revenue is dropping and customers are starting to look elsewhere. Find out whether a brand relaunch or a rebrand would be more beneficial for your company.

How does technology impact launching a new product?

Technology is starting to impact how products are launched but how can brands utilise it to make their launches more effective. Download free white paper.

Launching a brand into Europe - things to remember

Launching a new brand into Europe can be a daunting task when there are so many cultural nuances to understand. This white paper looks to help you succeed.

What services do you need to launch a product, service or brand?

Launching a product, service or brand can be very daunting. What services would help you launch more successfully?

Baby boomer marketing research - the misunderstood generation!

Do the Baby Boomer generation avoid marketing and product launches or are we all missing a trick? Our whitepaper has found some surprising results.

$2.6 Million, 5,150km, 10 days.

Our people think big so when Craig Bailey, our ECD in Sydney, decided he wanted to raise money for Cancer Research, I braced myself. Finally, he announced to me, “I need 2 weeks off to drive...

In-Game Advertising or Advergaming? What are your best options?

The growth of video games poses a significant and lucrative opportunity for advertisers to connect with highly engaged consumers. But what are the options?

Launching a new product - launching into and out of Australia white paper.

The Launch Marketing Council's latest whitepaper uncovers key insights from experienced Australian CMOs on importing and exporting marketing campaigns.

Hothousing vs mass media - which is best for launch marketing?

Mass media communication and hothousing are two well-known marketing techniques but which strategy is best for a launch marketing campaign?

Real world launch insights.

We’ve assembled a panel of highly experienced marketers, investors and founders to help unlock the secrets of launching brands, products and services.

Find out more.

Valuable insight.

Do the Baby Boomer generation avoid marketing and product launches or are we all missing a trick? Our whitepaper has found some surprising results.

Strong client relationships are at the heart of Five by Five.

  • B&Q since 1981
  • CooperVision since 2001
  • Bacardi since 2005
  • Activision since 2006
  • Patrón Tequila since 2014