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We help launch brands successfully.

Launching a brand is different.
Launching Marketing is different.
Thankfully there’s a global agency that is too.

Launching any brand, old or new, is a challenging task. The traditional, business-as-usual approach often falls short. Research shows ineffective marketing communications, a lack of internal alignment, and a slow internal process often ruin even the best opportunities resulting in over 40% of launches failing every year (learn more about Launch Marketing).

But at Five by Five, we take a more thorough approach to ensure the success of these vital projects. Our clients recognise that the business-as-usual, traditional model is not dynamic enough: it’s too narrow, too biased, too myopic.

By considering a broader view of deep consumer research all the way through a process of explorative planning and creative articulation, we ensure your launch marketing campaign will have the cut-through to be heard Loud and Clear.

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When internal alignment goes wrong: read the case study.

Insights. Ideas. Research. Debate.

How does technology impact launching a new product?

Technology is starting to impact how products are launched but how can brands utilise it to make their launches more effective. Download free white paper.

Launching a brand into Europe - things to remember

Launching a new brand into Europe can be a daunting task when there are so many cultural nuances to understand. This white paper looks to help you succeed.

What services do you need to launch a product, service or brand?

Launching a product, service or brand can be very daunting. What services would help you launch more successfully?

Baby boomer marketing research - the misunderstood generation!

Do the Baby Boomer generation avoid marketing and product launches or are we all missing a trick? Our whitepaper has found some surprising results.

$2.6 Million, 5,150km, 10 days.

Our people think big so when Craig Bailey, our ECD in Sydney, decided he wanted to raise money for Cancer Research, I braced myself. Finally, he announced to me, “I need 2 weeks off to drive...

In-Game Advertising or Advergaming? What are your best options?

The growth of video games poses a significant and lucrative opportunity for advertisers to connect with highly engaged consumers. But what are the options?

Launching a new product - launching into and out of Australia white paper.

The Launch Marketing Council's latest whitepaper uncovers key insights from experienced Australian CMOs on importing and exporting marketing campaigns.

Hothousing vs mass media - which is best for launch marketing?

Mass media communication and hothousing are two well-known marketing techniques but which strategy is best for a launch marketing campaign?

Why adding festivals into your launch plan is a great opportunity.

Everyone is jumping on the festival wagon including brands. They give brands a great opportunity to engage with their customers so why not launch at one?

Real world launch insights.

We’ve assembled a panel of highly experienced marketers, investors and founders to help unlock the secrets of launching brands, products and services.

Find out more.

Valuable insight.

Do the Baby Boomer generation avoid marketing and product launches or are we all missing a trick? Our whitepaper has found some surprising results.

Strong client relationships are at the heart of Launch Marketing success.

  • B&Q since 1981
  • CooperVision since 2001
  • Bacardi since 2005
  • Activision since 2006
  • Patrón Tequila since 2014