Irvine Company Apartments
1221 Ocean Avenue
Selling an Ocean View… Virtually.
Irvine Company asked us to craft an online experience presenting their premier residential property located in Santa Monica, California to an exclusive group of prospective tenants.
With a goal in mind of consistently enjoying 95% occupancy of the property, we created a website that embodied ultra-luxury living, where pertinent content was made easy-to-reach, and the navigation was simple and intuitive. We needed to spotlight the property’s gorgeous Pacific Ocean views to successfully drive prospects toward arranging in-person tours.
Each of the premium apartment homes offered features a view that spans from Long Beach in the south to the tip of Malibu to the north. 90% of the prospects that tour the residence and experience the view, make it their home.
Although the lifestyle afforded by living in 1221 Ocean Avenue is akin to a five-star resort, we recognized that the view was the true success factor. Thus, we focused the experience on presenting breathtaking views of the ocean and vibrant LA city lights. We actually provided site visitors the opportunity to see the true panoramic view from each apartment. The website exudes a sense of luxury, elegance, and exclusivity truly reflecting the high-touch premium lifestyle one attains by living in this premier Santa Monica property.