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Adidas.
One shot from Brazil.
Product range launch.

One shot from Brazil.37% sales growth YoY.8.4 million unpaid media video views.PR, social, event, ATL.

Launch challenge.

Adidas wanted to attract 16-24 year old men to their new Ice Dive product range launch. We created the ‘One Shot From Brazil’ launch marketing campaign as the ultimate test to find who could stay cool under the pressure of a professional penalty shoot out.

 

Launch solution.

Our activation and social competition followed the journey of a group of lucky young footballers being trained to cope, through to a one-ball-chance-to-win against an international goalkeeper. It also included PR and ATL channels.

The prize? Only a trip to the World Cup in Brazil. Get in!

 

Launch Results.

  • 37% sales growth YoY.
  • 8.4 million unpaid media video views.

 

Let’s launch something together. Get in touch.