Black Friday Deals Have Landed.
In the year of Covid 19, we knew that Black Friday was going to be a key period for many retailers. So we knew our Screwfix campaign had to be loud and proud if it was going to stand out and be remembered amongst every other retailer who was advertising.
We set to work creating a CGI masterpiece, because when deals this big land at Screwfix, they make quite an impact, literally. An impact that threw up a vibrant cloud of blue and red dust supported by a dramatic soundtrack.
The campaign ran across TV, radio, digital, print, social and in stores nationwide.