Big jobs made smaller.
The construction industry works the third highest number of hours per week. B&Q TradePoint had been experiencing a gradual but consistent decline.
Brand relaunch campaign challenge.
TradePoint, the trade arm of B&Q, like many brands currently out there had been having issues with being seen as relevant in today’s society and asked for a brand refresh.
We needed to come up with a brand relaunch campaign to drive a reappraisal of the brand and define their role within the minds of their target customer – the general builder and decorator.
Brand relaunch campaign solution.
The construction industry works the third-highest number of hours per week, behind only the agriculture and energy sector*. Of the research, we conducted many balanced these long working hours with family and home life, which at times are equally complicated.
In short, they have a stressful and demanding life as their customers and family depend on them.
This pressure makes every job feel bigger. And this is where TradePoint comes in…
With a full range of products for any trade, every day of the week, early till late they can get all they need when they need it making those big jobs feel smaller.
Brand relaunch campaign results.
We’ve only just launched. Watch this newly furbished ‘space’!
*Source: ONS, Average actual weekly hours of work by industry sector, data sourced from the annual UK Labour Force Survey of ½ million people. May 2019.