Call of Duty Black Ops 4 global.
$15+ billion franchise.Launched every title since 2008.Over 20,000 ads and over 200 campaigns.30 territories and 15 languages.
Activision’s Call of Duty is quite simply, massive. It’s the world’s biggest entertainment franchise and since it launched in 2004 has amassed total sales of over $15 billion.
Call of Duty: Black Ops 4 is the 15th major title and once again, Activision looked to us to deliver the global digital campaign. From the reveal and leading up to the launch, we produced and delivered a vast array of digital content, including hundreds of ad placements across 25 territories and 15 languages. This was all managed by our in-house digital display platform –LaunchCTRL.
We also promoted the game during several key industry events including E3, Comic-Con, and Gamescom, building display creative and content to be shared across key social channels. These efforts supported the Black Ops 4 reveal trailers to amass over 25 million views on YouTube within the first few months of their publishing.
Activision’s noted rise in pre-orders and social engagement indicate that Black Ops 4 is the most hotly-anticipated release of 2018.