Call of Duty Black Ops 4.
Global product launch.
2,500 digital banners produced across 18 languages in 7 working days.Launched across 25 countries.Over 25 million views on YouTube within the first few months.$500 million generated on launch weekend.Launched every title for Activision since 2006 - over 200 campaigns.
We have been in charge of the global product launch of every title for Activision since 2006 including Call of Duty and Destiny – over 200 campaigns and produced over 37k banners.
Product launch challenge.
Activision’s Call of Duty is quite simply, massive. It’s the world’s biggest entertainment franchise and since it launched in 2004 has amassed total sales of over $15 billion. Call of Duty: Black Ops 4 is the 15th major title and once again, Activision looked to us to deliver the global digital launch.
Product launch solution.
From the reveal and leading up to the global launch, we produced and delivered a vast array of digital content, including over 2500 ad placements across 25 countries and 18 languages – and all in just 7 days from conception to delivery. This was all managed by our in-house proprietary digital display platform –Oceanview.
We also promoted the game during several key industry events including E3, Comic-Con, and Gamescom, building display creative and content to be shared across key social channels. These efforts supported the Black Ops 4 reveal trailers to amass over 25 million views on YouTube within the first few months of their publishing.
Product launch results.
- $500 million generated on launch weekend.
- Highest-selling game of 2018.
- Over 25 million views on YouTube within the first few months.