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Crescent Lufkin: Getting A Heritage Brand Back On The Tools

The Job

Apex Tool Group has been making superior quality hand tools for over 100 years. It was a Crescent wrench that went to the moon during the first Apollo mission, and the OG Model-T Ford came with one in every trunk. Despite this, awareness of Crescent Lufkin amongst Aussie tradies had fallen. 

The Work

Tradies love a pisstake, but they also take great pride in their work. Our campaign brought both of these truths together, onto one job site.

The Work

  • Strategy 
  • Creative 
  • Design 
  • Production 
  • Media Buy 
  • Social Media


  • TV
  • SVOD
  • Print
  • Digital 
  • Social

Let’s launch something together. Get in touch.