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Crescent Lufkin: Getting A Heritage Brand Back On The Tools
The Job
Apex Tool Group has been making superior quality hand tools for over 100 years. It was a Crescent wrench that went to the moon during the first Apollo mission, and the OG Model-T Ford came with one in every trunk. Despite this, awareness of Crescent Lufkin amongst Aussie tradies had fallen.
The Work
Tradies love a pisstake, but they also take great pride in their work. Our campaign brought both of these truths together, onto one job site.
The Work
- Strategy
- Creative
- Design
- Production
- Media Buy
- Social Media
Channels
- TV
- SVOD
- Digital
- Social
Let’s launch something together. Get in touch.
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