Launched in 15 markets.122,313 social reach.47,000 reach online and print.
Biofinity Energys™, the world’s first contact lens designed for digital device users, was CooperVision’s biggest ever launch. Having been a marketing partner of CooperVision for over 15 years, Five by Five were tasked with raising awareness and driving trial of the product across 15 markets, as well as educating consumers on Digital Eye Fatigue.
Having conducted extensive consumer behaviour research across multiple markets, we then activated our integrated launch campaign consisting of press and digital adverts, websites, social media content, DM, videos, PR influencer engagement and sales aids. We also developed an app to help contact lens wearers understand digital eye fatigue.