European Technology Summit 2019.
53% of the registrations were C-suite or Director level.1.13m impressions on LinkedIn.
Event launch challenge.
Global law firm, DLA Piper, was launching its European Technology Summit 2019 – a one-day conference tackling the challenges and opportunities surrounding technology innovation in the 2020s. The challenge – how can we inspire 600 registrations with a particular focus on C-suite and Senior Executives to register to attend?
Event launch solution.
C-suite and Senior Executives are renowned for being time poor so we needed to create a visually engaging event launch, snackable content and deliver it to them through the channels they already spend time using.
With the event entitled Technology for the 2020s: The next frontier, we combined DLA Piper’s existing yellow waveform with imagery representative of the technology of tomorrow, highlighting the key themes of the event including Artificial Intelligence, Robotics, Automation and Cybersecurity to create a powerful visual identity that could be used across all of the event’s branded assets.
With this new visual identity in place, we created bespoke digital content that gave potential attendees a flavour of what to expect at the event. Podcasts, panelist interview videos, speaker announcements and thought leadership features combined with paid social activity were used to drive registrations. Filming at the event with key spokespeople also provided rich content for post-event activity to maintain longevity and relevance of the campaign whilst building overall awareness of DLA Piper’s Technology Sector.
Event amplification results.
- +43.2% registrations vs the target..
- 53% of event registrations were C-suite and Senior Directors.
- 1.13m impressions generated on LinkedIn.
Event amplification testimonial.
“Your Five by Five Global team have worked tirelessly and expertly as part of a small, yet brilliant, core team of colleagues and suppliers to deliver not just this week’s flagship event but the thought leadership content that has been surrounding it these past +9 months and which is still going strong and will continue to do so into the new decade.
” I’ve also enjoyed witnessing how your team has maintained a professional and empathetic approach throughout this year when, at times, our own resource has had to learn and innovate in various ways in order to deliver the campaign in an integrated and timely manner with this showing how your team are great coaches and motivators, key attributes to keep everyone focused on the mission at hand.
“All I can say is a very sincere and humble “thank-you”.
Boko Inyundo, Tech Sector Senior Marketing Manager, DLA Piper