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Just Eat.
Find your flavour.
New service launch.

20% order increase in 2 weeks.Geo-targeted OOH digital display.15 creative executions dynamically customised to geo-fenced locations.244 different formats.

Launch challenge.

Just Eat wanted to create an out-of-home and digital campaign to launch its new restaurant delivery service with partners in London.

 

Launch solution.

Guess which one we don’t deliver?

Creative executions were produced for 15 media platforms including traditional and digital outdoor on the London Underground train network and buses, mobile display and digital display. Using our proprietary tech platform, Oceanview, 244 different banner formats were dynamically customised to show specific restaurant message combinations depending on where the ad was delivered across geo-fenced locations across London on digital OOH, desktop, or mobile screens.

 

Launch results.

  • 20% order increase in 2 weeks.
  • 100% successful delivery rate.

 

Let’s launch something together.
Get in touch.