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Fornite World Cup Finals.
Global Digital and DOOH Campaign.

Helping a 16 year old pocket $3mil.

Epic Games partnered with Five by Five to market the Fortnite World Cup Finals 2019 streamable esports tournament to a global audience through a digital ad campaign and a digital out of home presence at the site of the event in New York City. Key placements included a billboard takeover of Times Square and Penn Station.

challenge.

Utilizing digital display and DOOH media placements, we were tasked with driving both Fortnite fans and general live stream audiences to tune in and watch the Fortnite World Cup Finals live. The campaign’s global reach touched North America, Europe, Latin America, Asia, and Australia where assets were created for over 200 ad placements in 13 different languages.

insight.

This was a true amateur contest where everyday gamers from around the world climbed the ladder to victory. The emotions that surfaced when players claimed their spots in the finals was truly epic.

solution.

The campaign creative focused on the “40M to 1” story to communicate the magnitude of the tournament and how the Fortnite World Cup was the largest competitive tournament of all time (40M+ players competed) ending with 1 champion. Five by Five took this theme to heart by celebrating the everyday players and their triumphs as the focus of the video creative. We worked closely with the Epic Games team and provided solutions to achieve maximum viewership through recommended media placement, message variation, and traffic scheduling. These marketing objectives were then translated to determine advertising variations implemented within each creative type.

scope.

Tune-in message targeting 13 international regions.
4,000+ DOOH screens in NYC.

results.

2.3M+ concurrents on Twitch and YouTube.

Most viewed esports tournament of all time (non-China).

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