Fornite World Cup Finals.
Global Digital and DOOH Campaign.
Tune-in message targeting 13 international regions.4,000+ DOOH screens in NYC.2.3M+ concurrents on Twitch and YouTube.Most viewed esports tournament of all time (non-China).
Epic Games partnered with Five by Five to market the Fortnite World Cup Finals 2019 streamable esports tournament to a global audience through a digital ad campaign and a digital out of home presence at the site of the event in New York City. Key placements included a billboard takeover of Times Square and Penn Station. Our creative focus was to celebrate the Fortnite player and their role in the rapidly growing esports industry, as well as Fortnite’s influence on the expanding prominence of competitive gaming.
Utilizing digital display and DOOH media placements, we were tasked with driving both Fortnite fans and general live stream audiences to tune in and watch the Fortnite World Cup Finals live. The campaign’s global reach touched North America, Europe, Latin America, Asia and Australia where assets were created for over 200 ad placements in 13 different languages.
The campaign creative focused on the “40M to 1” story to communicate the magnitude of the tournament and how the Fortnite World Cup was the largest competitive tournament of all time (40M+ players competed) ending with 1 champion. Five by Five took this theme to heart by celebrating the everyday players and their triumphs as the focus of the video creative. We worked closely with the Epic Games team and provided solutions to achieve maximum viewership through recommended media placement, message variation and traffic scheduling. These marketing objectives where then translated to determine advertising variations implemented within each creative type.