One Shot From Brazil.
37% sales growth YoY.8.4 million unpaid media video views.PR, social, event, ATL.
Adidas wanted to attract 16-24 year old men to their body care products. We created the ‘One Shot From Brazil’ campaign as the ultimate test to find who could stay cool under the pressure of a professional penalty shoot out.
Our activation and social competition followed the journey of a group of lucky young footballers being trained to cope, through to a one-ball-chance-to-win against an international goalkeeper.
The prize? Only a trip to the World Cup in Brazil. Get in!