Ice Dive launch.
One shot from Brazil.37% sales growth YoY.8.4 million unpaid media video views.PR, social, event, ATL.
Adidas wanted to attract 16-24 year old men to their new Ice Dive product range. We created the ‘One Shot From Brazil’ launch marketing campaign as the ultimate test to find who could stay cool under the pressure of a professional penalty shoot out.
Our activation and social competition followed the journey of a group of lucky young footballers being trained to cope, through to a one-ball-chance-to-win against an international goalkeeper.
The prize? Only a trip to the World Cup in Brazil. Get in!