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Adidas.
One Shot From Brazil.

PR, social, event, ATL.8.4 million unpaid media video views.37% sales growth YoY.

Adidas wanted to attract 16-24 year old men to their body care products. We created the ‘One Shot From Brazil’ campaign as the ultimate test to find who could stay cool under the pressure of a professional penalty shoot out.

Our activation and social competition followed the journey of a group of lucky young footballers being trained to cope, through to a one-ball-chance-to-win against an international goalkeeper.

The prize? Only a trip to the World Cup in Brazil. Get in!

Let’s launch something together. Get in touch.