Launching a global brand to save the globe
FutureFeed own the global patent for turning Asparagopsis seaweed into cattle feed and reducing methane emissions by up to 80%.
Starting from scratch, over 6 months, we conducted 5 client workshops, developed the brand positioning, vision, values, behaviours and visual identity and tagline.
We conducted qualitative and quantitative research and then used the results to develop the logo, tagline, target audience, certification claim and the trademark device.
We created personas for the various parts of the supply chain and validated value propositions for each.
The certification trademark will appear on packaging in over 160 countries – but made its debut at an exhibition on the future of food at none other than The Smithsonian in Washington DC.