New store launch.
Working with B&Q since 2013.
We’ve been working with the number one DIY brand in the UK since 2013 on a range of brand, seasonal and product launches.
So, when B&Q launched their first ever City Format Store in London we were tasked with developing a creative concept, which would come to life in OOH, in-store, digital and print.
B&Q is renowned for their colleagues’ knowledge and experience, so our ‘Meet Your New Neighbours’ campaign for the new store launch positioned B&Q’s new offering as like having the handiest, most helpful neighbour ever – with the biggest garden shed! Hundreds of banners were created and executed using our proprietary tech platform – Oceanview.
“Creatively and strategically Five by Five are excellent. Their launch planning methodology allows them to get to some really strong, insight-driven creative that works across multiple channels, is very effective and as they put it ‘lands with the consumer loud and clear’. However, in my mind, it is their activation service that trumps it all as showcased in our new store launch campaign. In the retail space agility and speed are key, and Five by Five have cleverly combined highly-trained (and easy to deal with) people with sound process and the jewel in the crown, their proprietary asset delivery software, Oceanview to deliver an unrivalled service. Working with Five by Five provides us with huge efficiencies that allow us to deliver at pace without compromising on quality which is essential for launching products in the retail space.”
Jamie Hewett, Advertising Lead, B&Q