Launching smart home security.
150 pieces of launch phase coverage.1,135 competition entries.Facebook Likes increased by 110%.
Ring – the leading smart home security solution – looked to us to generate brand awareness and build product advocacy and engagement with the 35-59 year old target audience. Our PR and social launch campaign included media product reviews, tech influencer engagement, interviews with Ring’s CEO for radio and online media, TV pitches, a launch social competition, and paid social.
In total we secured over 150 pieces of launch phase coverage, including the Today Show, The Australian, The West Australian, PC & Tech Authority, The Courier Mail, 2GB, 3AW, 2UE in Australia; National Business Review, Radio Live, TechDay, NZ Herald, The Dominion Post, GeekZone in New Zealand. The social launch competition received 1,135 competition entries and Facebook Page Likes increased by 110%.