Making the most out of football at home.
As Coronavirus continues to impact the way we consume the things we love, football fans across the UK have been forced to rethink how they enjoy the beautiful game.
From empty stadiums to restrictions on gatherings, families have been turning to their own homes as the place to both watch and practice sport.
To help empower households to make the most of this difficult situation, we produced 10 idents that celebrated how Screwfix products can help families enjoy football at home.
Featuring a family of football fans, the cheerful idents blend product imagery with scenes of the family enjoying the sport in their home and garden. We watch as the family sets up their ‘stadium’, putting up ‘floodlights’ for their home pitch, creating makeshift goal posts, and even setting up the ever-controversial ‘VAR’.
The campaign ran across ITV, STV, SkySports, Quest and S4C as well as Screwfix’s and EFL’s digital and social channels.