MyDay. When performance matters.
CooperVision’s premium high-performing lens needed a distinctive campaign, so we recruited six times aerobatic champion and lens wearer Melanie Astles to personify the brand.
We aligned the high performance of MyDay daily disposable contact lenses with a relatable personality, whose daily demands mean she can’t compromise when it comes to her vision and eye health.
The pan-European brand campaign went live across digital, social, in-store POS and print.