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MyDay. When performance matters.


CooperVision’s premium high-performing lens needed a distinctive campaign, so we recruited six times aerobatic champion and lens wearer Melanie Astles to personify the brand.

We aligned the high performance of MyDay daily disposable contact lenses with a relatable personality, whose daily demands mean she can’t compromise when it comes to her vision and eye health. 

The pan-European brand campaign went live across digital, social, in-store POS and print.

Give us a shout if you want your product positioning to be more memorable.