300k visits in the first 30 minutes after launch.Rihanna's #1 Hub for fans, news, and fashion.
RocNation approached us to re-design Rihanna’s site for her new album launch. It needed to reflect her incredibly prolific use of social media as well as display tour dates and lyrics. So we asked ourselves how can the web presence of a music and fashion icon be appropriately reflected online?
We created a visual catalog of Rihanna content for fans and allowed the artist to share her immediate and intimate thoughts with the community. The result was a fully responsive website with large format images, & social integrations. RihannaNow.com had over 300k visits in the first 30 minutes after launch.
Check out RihannaNow.com