Smart home security launch.
150 pieces of launch phase coverage.1.1k competition entries.Facebook engagement increased by 110%.
Ring – the leading smart home security solution – wanted to launch their product through building product advocacy and engagement amongst the 35-59 year old target audience in Australia.
‘Always home’ – a campaign to highlight Ring’s unique credentials. Our PR and social launch campaign included media product reviews, tech influencer engagement, interviews with Ring’s CEO for radio and online media, TV pitches, a launch social competition, and paid social.
- 150+ pieces of coverage including the Today Show, The Australian, The West Australian, PC & Tech Authority, The Courier Mail, 2GB, 3AW, 2UE in Australia; National Business Review, Radio Live, TechDay, NZ Herald, The Dominion Post, GeekZone in New Zealand.
- 1.1k competition entries.
- +110% Facebook engagement.