Saving lives on the Thames with the RNLI
RNLI
To ensure the RNLI”s busiest station remains operational it needs significant investment. Our brief was to raise awareness of the problem and to drive donations from Londoners who, by and large, don’t realise they’re beneficiaries of this wonderful service.
‘’Here for London’ gave the audience a reason to donate by reminding Londoners that the RNLI is always there, keeping ‘their’ river safe. The campaign went live across print, radio and digital channels.
