Shop Early. Start Wrapping. Enjoy Christmas.
British Retail Consortium
When you have an important public announcement but the population is fed up with public announcements …what do you do? You call in Santa of course!
Everyone listens to him!
We wanted to encourage the UK to shop early this Christmas so as not to put a last minute strain on store workers, warehouse workers and delivery drivers, making sure everyone remained safe and got what they wanted and needed for Christmas in plenty of time.
The nationwide campaign ran across out-of-home, radio and print.