Activision. Skylanders Imaginators.
Over 2,600 units and 26 campaigns since 2011.Imaginator Character Creator Web Demo.
Activision have entrusted us with helping to launch their Skylanders game franchise each year since its inception in 2011. Building on our experience in the gaming and digital sectors, and coupled with our launch expertise, we successfully delivered the digital creative of the latest game in the series, Skylanders Imaginators to over 15 unique territories.
We produced a suite of digital creative that promoted the newest innovations in the Skylanders universe: the ability to create your own character. Instead of simply telling customers about the new game mechanics on the Skylanders’ website, we designed, developed, and implemented a web-based fully-responsive demo that allows fans to create their own Imaginator. The final result allowed Skylanders fans to interact with 9 different animated character classes and over 2,500 3D parts!