'Creative Courage for Life' campaign.Went live in January 2019.Results coming soon.
Stagecoach, the global network of Performing Arts schools for children aged 6 to 18, asked Five by Five to take charge of the global relaunch of their brand to help them grow their offering and appeal.
We repositioned them as a brand that doesn’t just teach children singing, acting and dancing – but one that teaches children invaluable life skills, which maximises every child’s future potential and happiness. The ‘Creative Courage for Life’ positioning broadened the brand’s appeal to all parents increasing Stagecoach‘s target market.
Our new global campaign, focuses on the childrens’ journeys, expressing through the visual language of doodles, not only their new found confidence, but also the fun they are having, their thoughts, aspirations, imaginations, goals, fears and achievements as they grow through their Stagecoach experiences.
Because Stagecoach are a global network of franchisees with differing cultural challenges, getting all stakeholders onboard could have been a big hurdle. But they have embraced the campaign as one, with one franchisee commenting “That’s the best f****** advertising we’ve ever had!”