Star Wars Jedi Challenge.
When Lenovo launched a range of new products at PAX Australia – the largest gaming exhibition in the country, they asked us to deliver an unforgettable experience and drive consumer engagement.
Taking design cues from the movies, we created a dedicated area to launch the hotly anticipated Disney/Lenovo AR game Star Wars Jedi Challenges. We also showcased Lenovo’s latest LEGION gaming products, managed community games with esports partner, League of Legends. Other activity included a freeplay area to get hands on with Lenovo’s new headset and gaming laptops, media trials, pre-order sign-ups, swag giveaways, cosplay competitions, and photo opportunities.