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Lenovo.
Legion & Star Wars Jedi Challenges.

When Lenovo launched a range of new products at PAX Australia – the largest gaming exhibition in the country – they asked us to deliver an unforgettable experience and drive consumer engagement.

Taking design cues from the movies, we created a dedicated area to launch the hotly anticipated Disney/Lenovo AR game Star Wars Jedi Challenges. We also showcased Lenovo’s latest Legion gaming laptops and desktops and managed community games with esports partner, League of Legends. Other activity included a daily 5v5 PUBG game with Lenovo streamers, a freeplay area to get hands on with Lenovo’s new VR headset, media trials, pre-order sign-ups, swag giveaways, cosplay competitions, and photo opportunities.

Let’s launch something together.
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