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20% order increase in 2 weeks.Geo-targeted OOH digital display.15 creative executions dynamically customised to geo-fenced locations.244 different formats.
JUST EAT wanted to create an out-of-home and digital campaign to launch its new restaurant delivery service with partners in London.
Creative executions were produced for a range of media platforms including traditional and digital outdoor on the London Underground train network and buses, mobile display and digital display.
Digital executions were dynamically customised to show specific restaurant message combinations depending on where the ad was delivered across geo-fenced locations across London on digital OOH, desktop, or mobile screens.
The campaign significantly over delivered on the target sales.