Ultra-Trail Australia 2017.
Celebrating 10 year anniversary.56 pieces of media coverage.
Ultra-Trail Australia (UTA), the Southern Hemisphere’s largest trail running event, celebrated its 10th Anniversary in Katoomba from 18-21 May, 2017 and turned to Five by Five to deliver media coverage around this momentous occasion.
We managed all of the mainstream media for the event, working alongside local content writers. We focused on a pre-event PR strategy, profiling elite and special interest athletes competing in the races to drive coverage. We also worked on-site to collate images and vision to send to media in real time and after the event.
We secured 56 pieces of media coverage, including marquee coverage with Channel 7’s The Morning Show and The Daily Edition, Sydney Morning Herald, The Daily Telegraph, Fox Sports, ESPN and The Daily Mail.