World of Tanks.
Local server operating times were extended from 6 to 8 hours to account for the surge in player numbers.
Australian players of World of Tanks had pleaded with Wargaming for a local server to improve gameplay. The challenge – 5 weeks to launch from idea conception.
Major Mayhem was born – an impressionable military character that became the iconic call to arms in a series of videos running throughout the winback Summer period.
An integrated campaign included communication to lapsed players via email, PR, digital display, a niche TV buy and launch events in both Melbourne and Sydney.
Major Mayhem became so popular, he will likely continue to front the World of Tanks conscription drive!
- After only a week, the operating times of the local server were extended from 6 to 8 hours to account for the surge in player numbers.