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World of Tanks.
Major Mayhem.
Server Launch.

Local server operating times were extended from 6 to 8 hours to account for the surge in player numbers.

Launch challenge.

Australian players of World of Tanks had pleaded with Wargaming for a local server to improve gameplay. The challenge – 5 weeks to launch from idea conception.

 

Launch solution.

Major Mayhem was born – an impressionable military character that became the iconic call to arms in a series of videos running throughout the winback Summer period.

An integrated campaign included communication to lapsed players via email, PR, digital display, a niche TV buy and launch events in both Melbourne and Sydney.

Major Mayhem became so popular, he will likely continue to front the World of Tanks conscription drive!

 

Launch results.

  • After only a week, the operating times of the local server were extended from 6 to 8 hours to account for the surge in player numbers.

 

Let’s launch something together. Get in touch.