CLIENT
2K Games
Game publisher 2K approached us to create the digital launch campaign for the latest installment of their beloved franchise, Sid Meier’s Civilization VII. We developed campaign artwork and a design system that worked in concert across all platforms.
Campaign evolution.
Evolving the brand campaign for the following year meant bringing a fresh take to the “Find the Nurse In You” concept. After developing several fresh concepts, the chosen direction tells the story of a student’s ‘evolution,’ which spotlights one woman’s journey to becoming a nurse.
Five by Five joined forces with multiple media partners to create an array of homepage takeovers, roadblocks, animated HTML banners and curated digital experiences. With our help, Civilization VII is poised to achieve the highest launch sales in the franchise’s history.
Going on a
Discord Quest.
Discord’s new product, the Discord Quest, rewards users with special content for completing a “quest.” For the launch of Civilization VII, we worked closely with Discord to concept, design, and execute the quest as well as the animated Scout Avatar Decoration reward.
