Our perspective of the gamer is changing. Activision Blizzard King’s media division performed a comprehensive study on who “gamers” actually are. The objective of this study is to demonstrate to advertisers how valuable this audience is to include in their media mix. We were tasked with providing concepts for how this powerful content could be …
Can you make the biggest launch even bigger? Sustaining excitement MWII was one of the most eagerly awaited launches in the franchise’s history. With much of our audience playing more Free2Play games, the problem wasn’t just building the excitement, it was sustaining it so every gamer felt they had to get involved. The six-phase launch …
You don’t have to be a pro. Inspired by the strategic insight that our audience is seeking motivation to take on their own personal “elite” challenges, whether it’s smashing their WOTD or surviving a week of adulting, we presented a brand truth to drive a winning brand campaign. Honey Stinger has been a trusted source …
How do we make the biggest brand in the world feel human? Every Day Better shows how everyday products from Amazon empower people to follow their dreams and ambitions. But the campaign wasn’t connecting with Gen Z on social media. Posts not ads The problem was the campaign felt too much like advertising, the wrong approach …
This was a true amateur contest where everyday gamers from around the world climbed the ladder to victory. The emotions that surfaced when players claimed their spots in the finals was truly epic. Utilizing social, digital display and DOOH media placements, we drove both Fortnite fans and wider live stream audiences globally to tune in …
How to build community as a late entrant into a crowded gaming market. Since 2017, we have been the team behind Lenovo’s gaming product range, Legion, on social media and at live events, leading content development, social advertising, esports, talent partnerships and community growth. Under an ongoing retainer, we deliver an always-on, 7-day-a-week, social media …
A Real Need to Rethink Work. COVID-19 changed our work culture for the foreseeable future. Our close-knit team became mere voices at the other end of a myriad of Zoom calls. Our creative work became washed out laggy presentations via screen share apps, and worst of all our teammates began to feel lonely and disconnected. …
The best data in the world is meaningless if you can’t engage your audience – Steve Mcginnis, Creative Director Since 2020 Activision Blizzard Media has partnered with Five By Five to bring their research data to life. We were tasked with creating compelling ways to present Activision Blizzard Media’s research data and product information across …
Expanding Awareness for the #1 Paint by Numbers APP. Happy Color from X-FLOW is an extremely popular activity app for mobile phones and tablet users. With exclusive relationships with the likes of Disney and Marvel, their content is unmatched. As popular as the app is, X-FLOW’s initial marketing efforts funneled primarily through Facebook had leveled …
What if we told you that more than half of moms are gamers? (Yes that means your mom too.) Activision Blizzard Media recently completed the largest global study on who gamers really are. One segment of that study was focused on moms who play mobile and platform games. In developing the branding and design for …
How we got from idea to launch in under 5 weeks. In the trenches Within 2 months, we were ready to execute the next phase of our campaign and reignite passion for the game as it prepared for its biggest update since launching in 2011. We proposed and negotiated the Arnold Pro Strongman sponsorship in …
We developed the launch strategy and brand identity for the CSIRO-backed movement to reduce methane emissions.
We developed the launch strategy and brand identity for the CSIRO-backed movement to reduce methane emissions.
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