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In a world of noise, Launch Marketing ensures brands are heard Loud and Clear.

Launching any brand, old or new, is a difficult and challenging task. A traditional, business-as-usual approach often falls short. A lack of internal alignment and poor creativity can often ruin even the best opportunities.

But at Five by Five, we take a more thorough approach to ensure the success of these vital projects. Our clients recognize that the traditional model is not dynamic enough. It’s too narrow, too biased, too myopic. Our Launch Marketing expertise comes from a thorough understanding of what success looks like, and joins up deep research, thorough planning and cut-through, explorative creativity, so that your new launch campaign will be heard Loud and Clear by all.

Insights. Ideas. Research. Debate.

What's the winning launch formula?

What’s the winning formula for getting your next launch off the ground? Advice for start-ups, scale-ups and corporates in our latest series.

Comparing cultures; the role of PR and a customer-centric focus.

Download the launch marketing council whitepaper which covers everything from the role of a customer-centric focus to the importance of PR in a launch.

Top 11 lessons to learn from startup marketing (Part 2).

Hosted by Sky Sports TV presenter Alex Payne, we gathered top tips from market leaders on what corporates can learn from startup approach to marketing.

Social media tips for product launch.

When launching a new product, we ask our panel of Launch Legends how important it is to tie social media into your launch strategy.

Top 11 lessons to learn from startups marketing (Part 1).

Our panel including Ex-Head of the Unilever Foundry and Co-Founder of Toffee Dating give key lessons on what corporates can learn from startups marketing.

Product launch trends in the next 5 years.

Five years doesn't seem too far away but how do our Launch Legends think this will affect the way we launch products.

11 billion receipts printed and no fully integrated solution - why?

Digital only consumer banking services have launched yet our shopping transactions still result in 11 billion paper receipts being printed annually. Why?

Four keys to launching a new product.

What are the four key learnings that any brand can't ignore if they are about to launch a new product or service? The Launch Marketing Council discusses.

How to not dilute a bold idea?

Launches involve many teams within a company so how do you get buy in from everyone?

Top Halloween launches 2018.

Tom Shrewsbury looks into the top product launches for Halloween 2018. Let's just say they vary from a RIPizza by Morrisons to a Fortnite launch.

The importance of internal communications.

We ask our panel of Launch Legends how crucial a role internal communications play in their launch marketing strategy.

Launch PR strategy: it's not magic, it's science.

What steps do you take to not leave your launch PR strategy to an after thought and bring it into the launch marketing mix from day one?

We turn to Stephen McGinnis, our LA Creative Director shares examples of ads that don’t feel like ads and why they are much less likely to be ignored.

Read the article.

Strong client relationships are at the heart of Launch Marketing success.

  • B&Q since 1981
  • CooperVision since 2001
  • Bacardi since 2005
  • Activision since 2006
  • Patrón Tequila since 2014