Visual Identity Explorations The first stage of the branding process was to pinpoint the most crucial aspects of who Orange County Hotel is through a ’tissue paper’ session that divided the creative concepts into three buckets. We focused on ideas around So-Cal vibes, ease and accessibility, and authenticity. With each exploration, we played around with …
Can you make the biggest launch even bigger? Sustaining excitement MWII was one of the most eagerly awaited launches in the franchise’s history. With much of our audience playing more Free2Play games, the problem wasn’t just building the excitement, it was sustaining it so every gamer felt they had to get involved. The six-phase launch …
You don’t have to be a pro. Inspired by the strategic insight that our audience is seeking motivation to take on their own personal “elite” challenges, whether it’s smashing their WOTD or surviving a week of adulting, we presented a brand truth to drive a winning brand campaign. Honey Stinger has been a trusted source …
When applied to today’s digital billboard creatives, the resulting effect is a crowd-stopping 3D illusion; no special glasses required.
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