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In a world of noise, Launch Marketing ensures brands are heard Loud and Clear.

Launching any brand, old or new, is a difficult and challenging task. A traditional, business-as-usual approach often falls short. A lack of internal alignment and poor creativity can often ruin even the best opportunities.

But at Five by Five, we take a more thorough approach to ensure the success of these vital projects. Our clients recognize that the traditional model is not dynamic enough. It’s too narrow, too biased, too myopic. Our Launch Marketing expertise comes from a thorough understanding of what success looks like, and joins up deep research, thorough planning and cut-through, explorative creativity, so that your new launch campaign will be heard Loud and Clear by all.

Insights. Ideas. Research. Debate.

Top 11 lessons to learn from startup marketing (Part 2).

Hosted by Sky Sports TV presenter Alex Payne, we gathered top tips from market leaders on what corporates can learn from startup approach to marketing.

Top 11 lessons to learn from startups marketing (Part 1).

Our panel including Ex-Head of the Unilever Foundry and Co-Founder of Toffee Dating give key lessons on what corporates can learn from startups marketing.

11 billion receipts printed and no fully integrated solution - why?

Digital only consumer banking services have launched yet our shopping transactions still result in 11 billion paper receipts being printed annually. Why?

Four keys to launching a new product.

What are the four key learnings that any brand can't ignore if they are about to launch a new product or service? The Launch Marketing Council discusses.

Top Halloween launches 2018.

Tom Shrewsbury looks into the top product launches for Halloween 2018. Let's just say they vary from a RIPizza by Morrisons to a Fortnite launch.

Launch PR strategy: it's not magic, it's science.

What steps do you take to not leave your launch PR strategy to an after thought and bring it into the launch marketing mix from day one?

Programmatic advertising FTW?

What is programmatic advertising and why is it so relevant in today's Launch Marketing landscape?

How do you hit the golden position globally?

If your brand positioning is top in one market, what strategy do you take to get your brand to the top spot in other markets worldwide?

Going places: DIY travel industry trends 2019.

Looking at the current travel industry trends from 2018 including DIY holidays, we give advice on how to adopt these trends when launching a new product.

The Marketer's perspective.

We commissioned this research to understand the importance, motivations, media and methodology that marketers allocate to ensure their launch is effective. Here are the findings.

Generation 'Phygital' - what does this mean for brands?

Whilst continuing to move towards a digital driven society, customers are still seeking the physical side. Welcome to generation 'phygital'.

Hannah Mills OBE, Gold medals and motivation.

Learn how Hannah, our GB Olympic Gold Medallist 470 sailor motivates herself to relaunch and go for one better every 4 years.

We turn to Stephen McGinnis, our LA Creative Director shares examples of ads that don’t feel like ads and why they are much less likely to be ignored.

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Strong client relationships are at the heart of Launch Marketing success.

  • B&Q since 1981
  • Coopervision since 2001
  • Bacardi since 2005
  • Activision since 2006
  • Patrón Tequila since 2014