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In a world of noise, Launch Marketing ensures brands are heard Loud and Clear.

Brand launching is different. Thankfully there’s a global agency that is too.
Welcome to Five by Five.

Launching any brand, old or new, is a challenging task. The traditional, business-as-usual approach often falls short. Research shows ineffective marketing communications, a lack of internal alignment, and a slow internal process often ruin even the best opportunities.

But at Five by Five, we take a more thorough approach to ensure the success of these vital projects. Our clients recognise that the business-as-usual, traditional model is not dynamic enough: it’s too narrow, too biased, too myopic.

By considering a broader view of deep consumer research all the way through a process of explorative planning and creative articulation, we ensure your new brand launch campaign will have the cut-through to be heard Loud and Clear.

Insights. Ideas. Research. Debate.

Celebrate something older than Christ

We've only been drinking it for 5000 years so we thought we'd take a look at beer launches from around the world to celebrate International Beer Day.

ANZ esports landscape - Infographic

Our Sydney team has created a snapshot of the ANZ esports landscape to help brands evaluate how best to engage audiences in this space.

How will blockchain technology affect marketing?

We’ve all heard the term, but how many of us truly understand what it is and what it means for the marketing industry and more specifically launch marketing?

Connect Five: Stephen McGinnis

This month, we turn to our LA Creative Director who shares examples of ads that don't feel like ads and why they are much less likely to be ignored.

30 years and counting

From pen and paper on day one to state of the art design studio software now, Paul Archer celebrates 30 years with us. We ask some questions on his time here.

6 Esports Opportunities for Australian Marketers

Esports (a.k.a competitive video gaming) has exploded in Australia and shows no signs of slowing down. Five by Five’s Managing Director, Matt Lawton looks at the reasons why you can’t afford to...

4 interesting event focused product launches

With the Football World cup upon us, we look at 4 different ways brands have successfully tied a product launch in with an event.

Experience junkies are nothing new, but what does it mean for travel?

From airline travel in the 1950s to trains, we look how travel has changed so enormously and what we expect from launches in the coming decade.

Connect Five: Rebecca Worley

Rebecca gives advice from how to get into the industry as a graduate to talking about her dream client.

Real world product launch insights.

We’ve assembled a panel of highly experienced marketers, investors and founders to help unlock the secrets of launching brands, products and services.

Strong client relationships are at the heart of Launch Marketing success.

  • B&Q since 1981
  • Coopervision since 2001
  • Bacardi since 2005
  • Activision since 2006
  • Patrón Tequila since 2014