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In a world of noise, Launch Marketing ensures brands are heard Loud and Clear.

Launching a brand is different.
Thankfully there’s a global agency that is too.

Launching any brand, old or new, is a challenging task. The traditional, business-as-usual approach often falls short. Research shows ineffective marketing communications, a lack of internal alignment, and a slow internal process often ruin even the best opportunities resulting in over 40% of launches failing every year (learn more about Launch Marketing).

But at Five by Five, we take a more thorough approach to ensure the success of these vital projects. Our clients recognise that the business-as-usual, traditional model is not dynamic enough: it’s too narrow, too biased, too myopic. Our Launch Marketing expertise comes from a thorough understanding of what success looks like, and joins up deep research, thorough planning and cut-through, explorative creativity, so that your new launch campaign will be heard Loud and Clear by all.

Insights. Ideas. Research. Debate.

Launching a brand into Europe - things to remember

Launching a new brand into Europe can be a daunting task when there are so many cultural nuances to understand. This white paper looks to help you succeed.

What services do you need to launch a product, service or brand?

Launching a product, service or brand can be very daunting. What services would help you launch more successfully?

Baby boomer marketing research - the misunderstood generation!

Do the Baby Boomer generation avoid marketing and product launches or are we all missing a trick? Our whitepaper has found some surprising results.

$2.6 Million, 5,150km, 10 days.

Our people think big so when Craig Bailey, our ECD in Sydney, decided he wanted to raise money for Cancer Research, I braced myself. Finally, he announced to me, “I need 2 weeks off to drive...

In-Game Advertising or Advergaming? What are your best options?

The growth of video games poses a significant and lucrative opportunity for advertisers to connect with highly engaged consumers. But what are the options?

Launching a new product - launching into and out of Australia white paper.

The Launch Marketing Council's latest whitepaper uncovers key insights from experienced Australian CMOs on importing and exporting marketing campaigns.

Hothousing vs mass media - which is best for launch marketing?

Mass media communication and hothousing are two well-known marketing techniques but which strategy is best for a launch marketing campaign?

Why adding festivals into your launch plan is a great opportunity.

Everyone is jumping on the festival wagon including brands. They give brands a great opportunity to engage with their customers so why not launch at one?

What is a Product Launch Plan and what does it include?

You are about to launch a product but you're not sure where to start. What is a Product Launch Plan and what should a launch plan include?

Internal alignment white paper from the Launch Marketing Council.

Lack of internal alignment is one of 3 reasons that 40% of product / brand launches fail every year. Download the free White Paper on how you can stop this.

What is Pre Launch Marketing?

During the pre launch phase we push our clients to think about their Pre Launch Marketing plans differently. Here's our advice, tips and strategies.

Flipping the switch on the UK Energy Market.

With 69 UK energy providers, consumers have never had more choice. But with the Big 6 controlling 80% of the market, how can Bulb et al take a bigger piece of the pie?

We turn to Stephen McGinnis, our LA Creative Director shares examples of ads that don’t feel like ads and why they are much less likely to be ignored.

Read the article.

Strong client relationships are at the heart of Launch Marketing success.

  • B&Q since 1981
  • CooperVision since 2001
  • Bacardi since 2005
  • Activision since 2006
  • Patrón Tequila since 2014