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In a world of noise, Launch Marketing ensures brands are heard Loud and Clear.

Launching any brand, old or new, is a difficult and challenging task. A traditional, business-as-usual approach often falls short. A lack of internal alignment and poor creativity can often ruin even the best opportunities.

But at Five by Five, we take a more thorough approach to ensure the success of these vital projects. Our clients recognize that the traditional model is not dynamic enough. It’s too narrow, too biased, too myopic. Our Launch Marketing expertise comes from a thorough understanding of what success looks like, and joins up deep research, thorough planning and cut-through, explorative creativity, so that your new launch campaign will be heard Loud and Clear by all.

Featured Work

Activision.

Call of Duty.

Rihanna.

Re-launching RihannaNow.

Adidas

Adidas Sport Deodorant Launch.

Pátron

The Perfectionists.

Ring.

PR/Social Launch.

Destiny 2.

Forsaken.

LoL/Lenovo.

esports Event Launch.

Fortnite

Launch Campaign: Influencers.

Insights. Ideas. Research. Debate.

The Marketer's perspective

We commissioned this research to understand the importance, motivations, media and methodology that marketers allocate to ensure their launch is effective. Here are the findings.

Generation 'Phygital' - what does this mean for brands?

Whilst continuing to move towards a digital driven society, customers are still seeking the physical side. Welcome to generation 'phygital'.

Hannah Mills OBE, Gold medals and motivation

Learn how Hannah, our GB Olympic Gold Medallist 470 sailor motivates herself to relaunch and go for one better every 4 years.

4 back to school launch campaigns that have raised an eyebrow

Amy Taylor looks at back to school launch marketing campaigns, from Target clothing launching a new app to a Twitter campaign by the RSSB that have stood out from the crowd.

Is 2018 finally the year for AR?

Many brands are starting to adopt AR into their customer journey but we question what kind of things need to be researched first before joining the bandwagon.

Celebrate something older than Christ.

We've only been drinking it for 5000 years so we thought we'd take a look at beer launches from around the world to celebrate International Beer Day.

The Consumer's perspective.

We commissioned an independent piece of quantitative research that surveyed 1,070 UK consumers on what they thought of product launches. There are some key insights that all marketers should take...

ANZ esports landscape infographic.

Our Sydney team has created a snapshot of the ANZ esports landscape to help brands evaluate how best to engage audiences in this space.

How will blockchain affect marketing?

We’ve all heard the term, but how many of us truly understand what it is and what it means for the marketing industry and more specifically launch marketing?

6 esports opportunities for Australian marketers.

Esports (a.k.a competitive video gaming) has exploded in Australia and shows no signs of slowing down. Five by Five’s Managing Director, Matt Lawton looks at the reasons why you can’t afford to...

4 interesting event focused product launches.

With the Football World cup upon us, we look at 4 different ways brands have successfully tied a product launch in with an event.

Experience junkies are nothing new, but what does it mean for travel?

From airline travel in the 1950s to trains, we look how travel has changed so enormously and what we expect from launches in the coming decade.

We turn to Stephen McGinnis, our LA Creative Director shares examples of ads that don’t feel like ads and why they are much less likely to be ignored.

Read the article.

Strong client relationships are at the heart of Launch Marketing success.

  • B&Q since 1981
  • Coopervision since 2001
  • Bacardi since 2005
  • Activision since 2006
  • Patrón Tequila since 2014