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In a world of noise, Launch Marketing ensures brands are heard Loud and Clear.

Launching any brand, old or new, is a difficult and challenging task. A traditional, business-as-usual approach often falls short. A lack of internal alignment and poor creativity can often ruin even the best opportunities.

But at Five by Five, we take a more thorough approach to ensure the success of these vital projects. Our clients recognize that the traditional model is not dynamic enough. It’s too narrow, too biased, too myopic. Our Launch Marketing expertise comes from a thorough understanding of what success looks like, and joins up deep research, thorough planning and cut-through, explorative creativity, so that your new launch campaign will be heard Loud and Clear by all.

Insights. Ideas. Research. Debate.

Top Halloween launches 2018.

Tom Shrewsbury looks into the top product launches for Halloween 2018. Let's just say they vary from a RIPizza by Morrisons to a Fortnite launch.

Launch PR strategy: it's not magic, it's science.

What steps do you take to not leave your launch PR strategy to an after thought and bring it into the launch marketing mix from day one?

Programmatic advertising FTW?

What is programmatic advertising and why is it so relevant in today's Launch Marketing landscape?

How do you hit the golden position globally?

If your brand positioning is top in one market, what strategy do you take to get your brand to the top spot in other markets worldwide?

Going places: DIY travel industry trends 2019

Looking at the current travel industry trends from 2018 including DIY holidays, we give advice on how to adopt these trends when launching a new product.

The Marketer's perspective

We commissioned this research to understand the importance, motivations, media and methodology that marketers allocate to ensure their launch is effective. Here are the findings.

Generation 'Phygital' - what does this mean for brands?

Whilst continuing to move towards a digital driven society, customers are still seeking the physical side. Welcome to generation 'phygital'.

Hannah Mills OBE, Gold medals and motivation

Learn how Hannah, our GB Olympic Gold Medallist 470 sailor motivates herself to relaunch and go for one better every 4 years.

4 back to school launch campaigns that have raised an eyebrow

Amy Taylor looks at back to school launch marketing campaigns, from Target clothing launching a new app to a Twitter campaign by the RSSB that have stood out from the crowd.

Is 2018 finally the year for AR?

Many brands are starting to adopt AR into their customer journey but we question what kind of things need to be researched first before joining the bandwagon.

Celebrate something older than Christ.

We've only been drinking it for 5000 years so we thought we'd take a look at beer launches from around the world to celebrate International Beer Day.

The Consumer's perspective.

We commissioned an independent piece of quantitative research that surveyed 1,070 UK consumers on what they thought of product launches. There are some key insights that all marketers should take...

We turn to Stephen McGinnis, our LA Creative Director shares examples of ads that don’t feel like ads and why they are much less likely to be ignored.

Read the article.

Strong client relationships are at the heart of Launch Marketing success.

  • B&Q since 1981
  • Coopervision since 2001
  • Bacardi since 2005
  • Activision since 2006
  • Patrón Tequila since 2014